What URLs for your evergreen content?
An effective way to reap the long-term benefits of SEO optimization for certain pages is to create evergreen content . It is actually high search engine ranking content that is timeless, meaning that it does not lose its relevance and can therefore stay at the top of search results for a very long time.
Take the example of a website that sells movie merchandise and publishes on its blog an article on the best horror films of the current year. Google is unlikely to continue offering this article to Internet users the following year.
On the other hand, an article on the best horror movies of all time is more likely to remain relevant and therefore to stay at the top of the charts for a much longer period of time.
Google always tries to show its users the most recent and relevant content. This is why content with dates that do not match the current year will always tend to rank lower than content with recent dates or no date at all.
The key to evergreen content is choosing topics that will remain interesting and relevant to your audience for years to come.
Some try to get around this problem by regularly updating dates and adjusting content to keep it current. In the case of evergreen content, these changes should be minor, but they can allow websites to maintain their good rankings for several years, as long as we of course closely monitor the rankings of these sites on several years and where appropriate modifications are made when necessary.
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