Is it possible to rank well without backlinks?
Every digital marketer has this thought at one point or another. Still, the vast majority of the time, backlinks are required to rank well in the SERPs.
That being said, there are two circumstances in which it is possible to rank high with little to no backlinks.
The first is if your website is in a very specific low competition niche or if you are targeting extremely unique search queries. Ranking a keyword well becomes much easier if there is little or no competition.
Second, individual pages may rank well without backlinks if the website itself has a strong backlink profile and is already trusted by Google as an authority.
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