Moz SEO Tool
Moz is also a big name in this area. It is notably thanks to it that the notion of domain authority exists , which measures on a scale from 0 to 100 the strength of your site (i.e. to what extent Google considers it an authority on the Web). Depending on your subscription (free, Pro, Local or even Stat), you are entitled to various very useful features , for example:
- Searching for keywords and external links
- The technical audit of your website
- SEO reports
- Daily monitoring
- Competitive intelligence
- Etc.
When you use Google to search for something, you type words into the search box to find out about it. Google returns results relevant to the keyword stuffing in the search box. For businesses that want ads to show up on the result page have to bid on that word (keyword).
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